![]() ![]() Not just any content, either the common complaint with a lot of people not already in the Xbox ecosystem is that there's been very little shown from Microsoft or partnered developers that "looks and feels" next-gen, and can't already be had elsewhere, i.e PlayStation. ![]() Microsoft needs to convince people outside of the Xbox ecosystem that their platform ecosystem is worth both their money and time, and there's only one way to truly do that: content. The truth is, this E3 will be a turning point, one way or another. With Sony already having gained plenty of momentum and getting quality 1P content out for PS5 even amid COVID (including not only Rift Apart coming in June, but a just-announced State of Play for Horizon: Forbidden West on May 27th with 14 minutes of gameplay), and Nintendo stirring up interest with a possible Switch Pro let alone new releases in some of their marquee IP, 2021's E3 is not the time for Phil Spencer to go "I'm more excited for what we didn't show". So "Wait 'till next E3" has become a meme at this point WRT the Xbox brand, but it's fair to say that amid a tepid 2019 presentation and a 2020 July event that did more to show off GamePass than their marquee next-gen console (the somewhat ho-hum and even janky-in-places visuals of Halo Infinite didn't help), going into the first full year of the new cycle Microsoft actually has to make their E3 presentation count. ![]()
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